Create an Author Page. To increase your visibility and drive Amazon traffic, set up an Amazon Author Page. This is a way for future customers to learn more about you and your book. You can feature a photo, biography, bibliographies, and even a link to your website and blog posts. See Jim Burke's Author Page for an example.

Generate Amazon Book Reviews. The more book reviews you have on Amazon, the more visible the book becomes to site visitors. Once the book is published, you will want to urge your friends to read and review your book. Provide us a list, and we’ll be happy to send complimentary copies of the book to a targeted list of personal contacts for this purpose.